Laneige Water Bank Essence

Laneige Malaysia

Film Director:

Zac Lee & Joey Leong

Zac Lee

Watch the Full Video here.

Director's Commentary : 

I love challenges
For example producing an ad, where you do not have the luxury to choose locations, working only with a very small team due to the pandemic SOP, and restrictions on writing where we have to nail the message in a short amount of time.

You can tell at the end of the video when the credit scene shows.
I have to give credit to my co-director Joey Leong who is also the main talent and the art director, prop maker, producer of the ad.
Because this is basically just a two people team in the entire prep phase and post phase, and we are glad during production day we have some amazing crews to assist us.
I’ve never have an experience where I co-direct with someone, and I doubt I will ever do it again with anyone else.
But this time is memorable for sure.

I am grateful to have a partner who thinks in a different way than me, see things I do not see, and fills in the blanks of the things I drew.
Creativity requires conversations, and conversations spark inspirations,

My thirst for life is to achieve mastery,
I’m glad to say I’m one step closer to it now, although million more steps follow.

It’s been an honour.
It’s been a good show.
Thank you, and goodnight.

Joey painting one of the key prop for the shoot
Joey through her looking glass