In this cinematic travel campaign, we journeyed across seven breathtaking cities in China alongside Mayho, one of Malaysia’s most renowned travel influencers. Over the course of three months, our team captured the essence of adventure, culture, and connection — all through AirAsia’s lens of exploration.

This campaign was crafted for major cinema release across Malaysia, and was also featured nationwide on billboards, digital displays, and online platforms, showcasing the beauty of China and the spirit of travel that AirAsi